How it All Started
Lux Therapy embraces an optimized lifestyle, and the idea that we can all live a healthier, longer life. - Tony Kovicak, Founder
What happens when you set yourself free from the daily grind and flee the proverbial hamster wheel? Well, you might find yourself trading suit jackets for bike shorts, pedaling across America, surfing in Costa Rica, and feeling better than you ever have. You might become aware of what prompts depression, fatigue, and weakness in your body. Maybe you’ll even find the inspiration to start a business to help others feel their best too. That’s at least how it worked for me. I experienced the power of light and it changed everything.
Prior to the aforementioned cycling and surfing, I did what everyone is supposed to do. I went to college, got a degree, found a good job, and worked – inside, under fluorescent lights, for hours and hours everyday. When I returned from my adventures, I knew something had to change. I didn’t fully understand what that was until I came across Light Therapy, then it all came together.
It’s kind of funny, but it took 4 months of biking, 6 months of living on the beach, and a single article on light therapy to clarify what my life was missing. I knew the information in that article was significant, but I had no idea my fascination would turn into an obsession that eventually led me to create what is now Lux Therapy. The journey was long and winding, but it resulted in an easy-to-use device that helps anyone experience the benefits of light. Plus, they don’t need to quit their job, ride across the country and move to Costa Rica to enjoy it.